There was a lot of complaining – justifiable complaining – about the media coverage of the recent Rio Olympics. The coverage was sexist; a television commentator attributed the success of swimming gold medalist Katinka Hosszu to her husband’s coaching, and a Tweet referred to bronze medalist trapshooter Corey Cogdell not by name but as the “wife of a [Chicago] Bears lineman”. The coverage was ageist; 56-year-old coxswain Lesley Thompson-Willey, competing in her eighth Olympics, was characterized as “old enough to be the competitors’ mother” in a story headlined “Too old for the Olympics”? And then there was the NBC network’s chief marketing officer for Olympic coverage, who got roundly criticized for claiming that women, the primary viewers of the Olympics on TV, were “not particularly sports fans” and “less interested in the result and more interested in the journey”.
But it wasn’t just the media coverage of the Olympics that had problems. The Olympic Games themselves have very big problems, to the point where (more…)