Shane Wiebe

Making a Living as an Independent Musician: An Interview with Shane Wiebe

I often talk about the music industry when I teach population ecology theory, because the music industry is an almost perfect example of that theory in action. A large group of organizations – the major record companies and retailers – used to set the norm for how things were done, and controlled the allocation of essential resources (money, talent, production and distribution channels) so as to maintain their dominant position. But those organizations felt so secure in their dominance that they chose to ignore new entrants – independent musicians and record companies – that used other resources (the Internet, online sales, new distribution formats, easy-to-use music production software) to establish themselves. And what happened? The organizational field shifted and redefined itself, and the traditional organizations couldn’t adapt quickly enough to survive – as demonstrated by such recent events as the 91-year-old British record store chain HMV struggling with massive financial debt.

I wanted to write a blog entry about how the music industry has radically evolved, even within the past few years. But rather than looking at these developments from outside, I thought it would be more interesting to hear the perspective of an artist who has experienced some of these changes first-hand. (more…)