A few weeks ago, I read this article by Paul Ford about the “unexpected gains” of etiquette and politeness. I was surprised at the snarky tone of some of the reader responses, because I thought it was a very-well written piece with an important message. Etiquette is not about arcane rules of which fork to use, but about being considerate of others. And the article also gently made the point that politeness can pay off for the polite person, as well as for those he or she interacts with.
According to this story in the Globe and Mail, the Target ad campaign is the first time that the Fred Rogers Company, which holds the rights to Rogers’ works, has licensed a commercial use of the theme song. (more…)