The Report on Business section of the Globe and Mail newspaper recently ran an interview with the authors of a provocative new book, The Wellness Syndrome. The authors, Carl Cederstrom and Andre Spicer, argue that the ideal of “wellness” has become distorted into a “dangerous ideology”. Promoting “wellness” as a virtue, they suggest, implicitly promotes discrimination against those who have difficulty being “well”, such as people with chronic weight or health issues. And framing “wellness” as an individual issue deflects attention from larger societal conditions, such as poverty, that have much more impact on an individual’s health than their individual choices. (For example, it’s hard to get regular outdoor exercise if you live in an unsafe neighbourhood, or to eat well if the stores in your area don’t stock healthy, affordable food.)
The authors’ perspectives make a lot of sense. And, I would argue, their take on the misuse of “wellness” is also applicable to many “workplace wellness” initiatives. There are good employers with sincere intentions who run “workplace wellness” programs because they genuinely care about their employees’ well-being. But there are other, less admirable aspects to some of these programs. (more…)